NEW CREATION CO.,LTD. designs, produces and sells body boarding goods for ladies.
The name of the brand “SHAWNEE” is named after the professional body boarder, Shawnee in Hawaii. She initiated the cooperation with NEW CREATION CO.,LTD. which hadn’t developed body boarding goods for ladies back then and created the first female body boarding brand in the world.
After that, several professional body boarders like Chigusa Nishiyama and Megumi Tsunodake become active and the brand SHAWNEE successfully become well known.
Now the company produces not only body boarding goods, but also various swimsuits, surf shorts, and casual wears.
The brand SHAWNEE BODY BOARD owned by NEW CREATION CO.,LTD. is a body board brand for ladies, so the magazine coverage is also aimed at female customers.
Besides, we are also aware that we need to attract more people other than professional body boarder and surfers, so we created our own company magazine.
We also put a lot of effort into our product catalogue and have achieved success.